1 on-page SEO

On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience.

This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.

Elements of on-page SEO include:

  • Title tags
  • Internal links
  • HTML code
  • URL optimization
  • On-page content
  • Images
  • User experience (UX) 

2 off-page SEO

Off-page SEO refers to all seo tactics that don't involve updating or publishing content to your website. 

In the past, many used "off-page SEO" and link building interchangeably, but in reality, there are many off-page SEO tactics you can use, including: 

  • brand building
  • citation building
  • content marketing
  • social media, and more.